Lauren helped pioneer the clean cosmetics movement in 2005 when she started formulating clean makeup from her desire to help other women heal after healing from three different 'incurable' autoimmune diseases. She started Lauren Brooke Co. to help women feel safe, healthy and confident while looking beautiful. She is deeply passionate about crafting nourishing beauty products using synergistic natural ingredients to create effective, healthy and nourishing makeup and skincare that is for health as much as it is for beauty.

"When my three children were young, doctors couldn't find an explanation for my chronic exhaustion and pain. I felt stabbing pains and could barely drag myself out of bed many days. After a decade of this, I hoped my life would end.

But all along, deep inside, I knew there was a solution to be found. With the energy I had, I learned all I could about health and wellness from every culture and era, then began to remove anything that could be harmful from my diet, life and environment. My discoveries about toxins, health, conscious living and holistic awareness were not understood by people around me at the time, but I charted my own path and, miraculously, I did heal from three different 'incurable' autoimmune diseases and became healthy once again.

One day, while studying to become an esthetician, the class about the toxic ingredients in mainstream cosmetics and skin care products stirred something within me. I wanted to help other women feel healthy, confident, and beautiful and wanted to start by creating a natural cosmetics company!

Since then, my experience and learning has guided me to formulate hundreds of high-performance beauty products that promote health without harming others, animals or the environment.”

- Lauren Brooke, Founder & CEO